What is a sales promotion?

A sales promotion is a marketing strategy in which a business uses a temporary campaign or offer to increase interest or demand in its product or service. There are many reasons why a business may choose to use a sales promotion (or ‘promo’), but the primary reason is to boost sales.

What are the benefits of sales promotions?

Other benefits include increased customer acquisitions, customer retention boosts and building up email lists. No matter your end goal, incentive method, or promotion channel, sales promotions are a proven way to catch your audience’s attention and enhance your sales process.

How do advertising and sales promotion work together?

Advertising and sales promotion can work together to reinforce key brand messages and values. Promotional offers can be designed to complement the brand’s positioning and messaging, creating a unified brand experience for consumers and strengthening brand identity. 3. Maximizing Marketing Impact